EURO 2024 Copenhagen
Abstract Submission

109. AI ethics-in-the-making: a situated perspective

Invited abstract in session MA-20: Ethics of OR and artificial intelligence , stream OR and Ethics.

Monday, 8:30-10:00
Room: 45 (building: 116)

Authors (first author is the speaker)

1. Sabine Amend
University of Applied Sciences Neu-Ulm

Abstract

In focus is a smaller Software-as-a-Software (SaaS) enterprise that is pursuing AI-led innovation as a key strategy. Get a front-row view of leader decision-making and organizational behavior as this enterprise is operating in turbulent market conditions. How are AI ethics made during an industry-critical 6-month period (2023/24)?

A contemporary interpretation of Aristotelian phronesis – the ethics of “practical wisdom” – and an adaptive systems lens form the basis of inquiry into the situated action at this SaaS business: How are AI ethics included, excluded, centralized, or marginalized while the technological landscape changes rapidly? Drivers for decision-making, such as the tangle of stakeholder relationships, the evolving AI-based products themselves, leader mindsets, policies, reputation management, and design processes come into view.

The situated exploration is set in the context of broadly discussed AI ethics frameworks, such as the EU guidelines, UNESCO recommendations, and current academic research. Together, they outline a map of gaps and blind spots, as well as effective practices. This map informs a discussion of the opportunities and constraints for embedding greater AI-ethics “practical wisdom” into turbulent organizational life – and for strengthening positive trajectories with AI technologies.

Keywords

Status: accepted


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